No one does outdoor gear like L.L. Bean. From the Bean Boots to its outerwear, the company sticks to a classic, functional approach to design rooted in New England.
Founded in 1912 by Leon Leonwood Bean (yes, that was his real name), L.L. Bean has been an American institution for over 100 years. The company started with Bean’s famous duck boots, and the rest is history.
What makes L.L. Bean different is the mix of styles—its high-quality products are outdoorsy and preppy, functional and fashionable. This takes hunting and fishing gear to a whole new level, making items like the Bean Boots distinctive (and sometimes divisive).
But that one-of-a-kind style can make it hard to find other brands that match. While no one does L.L.Bean exactly, there are a few that overlap. Here are 12 of them.
Brands Like L.L.Bean
When I was looking for brands like L.L.Bean, I used a few criteria.
First, the brand had to be outdoor gear and apparel. Second, it had to have a similar design approach where function comes first. Third, it had to offer most of the same types of products.
Okay, here are 12 brands like L.L.Bean, in order from most to least similar.
1. Orvis
Orvis is the closest you’ll get to L.L. Bean. The company was founded over 50 years before L.L. Bean—1856, to be exact—by Charles F. Orvis, a fisherman who invented the first modern fly reel. This history gives Orvis a deep connection to outdoor sports, particularly fishing, which is reflected in its products.
Like L.L.Bean, Orvis was born and raised in New England. The Vermont-based company approaches outdoor clothing the same way L.L.Bean does, so you’ll find barn coats, technical vests, and quarter-zip sweatshirts in its catalog. Its designs often feature classic patterns and colors that will appeal to the traditional outdoor enthusiast, making them a must-have for anyone who likes the timeless style.
Unique Offerings
While Orvis has its own personality, it’s hard to deny it looks a lot like L.L. Bean. One of the biggest differences is that Orvis focuses on recreational activities like fishing, while L.L. Bean offers more heavy-duty gear for running and outdoor sports. For example, Orvis is famous for its fly-fishing gear—rods, reels, and waders—for both beginners and experienced anglers.
Orvis also emphasizes sustainability and ethical sourcing. It has programs in place to ensure its products are made with environmentally friendly materials and practices. This resonates with many consumers today who want brands that match their values.
Lifestyle Integration
Both companies mix old-world sporting style with new-world performance features in a way only New England brands can. Orvis’s clothing has modern technology like moisture-wicking fabrics and UV protection, so it’s good for more than just fishing. Whether you’re hiking, camping, or just hanging out in the park, Orvis has something for you.
If you shop at L.L.Bean often, you’ll likely like what Orvis offers. Their products are functional and stylish, so you can go from outdoor adventures to casual outings. For example, an Orvis barn coat can be worn fishing in the morning and then with jeans and a flannel shirt for dinner with friends that night.
2. REI
REI is the West Coast version of L.L. Bean. Founded in 1938, REI (Recreational Equipment, Inc.) started with just one shelf of goods in a small Seattle co-op. Today, it’s one of the biggest outdoor brands in the world, known for its quality and community.
Similar Style with a Mountaineering Twist
REI has a similar style to L.L. Bean but with a mountaineering twist. Many REI products have a rugged, adventurous spirit, so they’re perfect for outdoor enthusiasts. L.L. Bean leans more towards classic New England style, while REI has a modern twist that appeals to a younger, more active crowd. For example, REI has its own take on the chore jacket—functionality meets contemporary style, so you look good on the trail or in the city.
Performance and Functionality
What sets REI apart is its performance. The brand is all about creating clothing and gear that can withstand the demands of outdoor activities. Many of their products have advanced materials that wick moisture, breathe, and are durable for hiking, climbing, camping, and skiing. I like how REI balances style with function so you feel good and comfortable in any outdoor situation.
Products
REI has its own clothing line but also carries many of the other brands on this list, including Patagonia and The North Face. So, it’s a one-stop shop for outdoor clothing and gear. Whether you’re looking for a high-performance jacket, hiking boots, or camping equipment, REI has you covered. Their staff is knowledgeable and can help you find what you need if you’re new to the outdoors.
Community and Sustainability
REI is not just a retailer; it’s a community. The company is all about promoting outdoor activities and environmental stewardship. It offers classes, events, and workshops to help people get outside and learn new skills. REI is also all about sustainability, with initiatives to reduce its environmental impact and promote responsible outdoor practices. This resonates with many consumers today looking for brands that align with their values.
With 179 stores across the US, there’s probably an REI near you. Here, you can get quality gear and connect with others who love the outdoors.
3. Patagonia
You can’t talk about outdoor gear brands without mentioning Patagonia. Founded in 1973 to make gear for mountain climbers, Patagonia has since expanded to include everything from parkas to shorts, making it a brand for outdoor enthusiasts.
Performance driven design
At first glance, Patagonia and L.L.Bean don’t seem too similar. Generally, Patagonia’s clothing is more performance-oriented than L.L.Bean’s more casual take on outdoor clothing. Patagonia focuses on technical features that enhance performance in extreme conditions, which is important for serious adventurers and athletes. Their products often have advanced materials and technologies to withstand the elements, such as waterproof fabrics, insulation for cold weather, and breathable materials for active pursuits.
Shared Traits
However, many of the brands share some common traits. Take a look at both companies’ fleece jackets, and you’ll see a lot of similarities in the design. Both brands prioritize comfort and function, so their fleece options are warm without sacrificing mobility. I find Patagonia’s fleece jackets great for layering, whether you’re going for a hike or just running errands around town.
They also share similarities in their sweaters, outerwear, and base layers. Both Patagonia and L.L.Bean offer stylish and functional options for outdoor activities with a classic look. For example, Patagonia’s base layers wick moisture and keep you warm, so they’re great for layering under jackets or high-intensity activities.
Sustainability
One of the best things about Patagonia is its commitment to sustainability and environmental responsibility. The brand is a leader in using recycled materials and fair labor practices. It has initiatives to reduce its environmental impact, such as using organic cotton and recycled polyester in its products.
Patagonia also encourages customers to repair and recycle their gear and promotes a culture of sustainability that goes beyond just selling products. Their “Worn Wear” program allows customers to trade in used gear for store credit, so they’re really committed to reducing waste.
4. Columbia
Columbia is another well-known brand in the outdoor space, and for good reason. Founded in 1938 as a family-owned hat shop, the company quickly grew into outdoor equipment and officially became Columbia Sportswear Company in 1960. This heritage has given Columbia a reputation as a trusted brand among outdoor enthusiasts.
Winter Focus
Columbia is focused on winter sports like skiing, but its hiking and hunting lines have a lot of L.L. Bean vibes. Many of Columbia’s shirts, jackets, fleeces, and pants could be mistaken for L.L. Bean products due to their classic design and functionality. The brand prioritizes practicality, so its products are stylish and can handle the demands of outdoor activities.
For example, Columbia’s jackets often have advanced insulation technologies like Omni-Heat, which reflects body heat to keep you warm without adding bulk. This focus on performance makes Columbia a great choice for those who ski or need gear for cold climates.
Filling the Gaps in Your Outdoor Closet
In short, Columbia is for those who like L.L. Bean’s style but need more performance gear for winter activities. While Columbia isn’t as versatile as L.L. Bean, it can help fill in some of the gaps in your outdoor closet. Whether you need a waterproof hiking jacket for rainy days or insulated pants for skiing, Columbia has you covered.
I personally think Columbia’s products are great value for the price. They’re accessible to those who want quality outdoor gear without breaking the bank. Their clothing combines functionality with a modern look, so you can go from outdoor adventures to casual outings without missing a beat.
Sister Brands
It is also worth noting that Columbia has three other outdoor brands: SOREL, Mountain Hardwear, and prAna. Each of these brands has unique offerings that are similar to L.L. Bean in their own way. For example, SOREL is known for its stylish and functional winter boots, Mountain Hardwear for high-performance gear for serious outdoor enthusiasts, and prAna for sustainable practices and activewear for yoga and climbing.
If you like Columbia’s style, check out these sister brands for more options that fit your outdoor lifestyle. Each brand offers something different, so you can find the right gear for any adventure.
5. The North Face
The North Face is another company that has some similarities to L.L.Bean but focuses more on heavier winter clothing. Aesthetically, they are quite different, but if you like L.L.Bean, you’ll find a lot to love in their products.
You’ve probably seen one of The North Face’s fleece jackets out in the wild. The brand’s popularity is almost directly tied to the simplicity and effectiveness of its outerwear, which has become a staple for outdoor enthusiasts and casual wearers alike. But there’s more to them than just jackets. The North Face offers a full range of outdoor gear, including pants, base layers, and accessories for various activities.
Simple and Sleek
The North Face goes for a more minimalist look than L.L.Bean. This means you’ll find slimmer versions of classic outerwear items like hoodies and puffer vests that would look right at home in a ski lodge or on a winter hike. The clean lines and modern design make their products versatile enough to wear in both outdoor and urban environments. I often find a simple North Face jacket that can dress up in a casual outfit while still providing functionality for outdoor adventures.
High End
The North Face is a higher-end brand than L.L. Bean, so you get better quality but at a higher price. The materials used in their products are often top-of-the-line, with advanced technology like Gore-Tex for waterproofing and ThermoBall insulation for warmth without bulk. This focus on quality means The North Face products are super durable and will last for years to come, so if you’re serious about outdoor activities, they’re worth the investment.
While the price may be higher upfront, the durability and performance of The North Face gear often justify the cost. I’ve invested in a few key pieces from The North Face, and they’ve been my go-to companions on many adventures, from winter hikes to ski trips.
Sustainability
In addition to quality, The North Face is also committed to sustainability. The brand has initiatives to reduce its environmental impact, such as using recycled materials in its products and responsible sourcing practices. This is something many consumers are looking for in a brand today.
6. Helly Hansen
Helly Hansen is known for workwear, but it also makes great sportswear. Founded in 1877, it has a long history of making gear that can withstand the toughest conditions, so it’s a brand outdoor enthusiasts trust. They offer everything from puffy parkas and hiking pants to no-nonsense sailing jackets and waterproof boots.
Designed for Extreme Conditions
Since Helly Hansen designs for the cold and harsh Norwegian weather, you can be sure its clothing will keep you warm when it matters most. Their focus on functionality is evident in their use of advanced materials and technology, like Helly Tech, which is waterproof and breathable. So you’ll stay dry and comfortable whether you’re skiing down a mountain or hiking through rain-soaked trails.
Helly Hansen’s Scandinavian minimalism means its clothing is simple and effective. The clean lines and understated design make its products versatile enough to wear from outdoor adventures to everyday life. I like how Helly Hansen can combine practicality with modern style so you look good and stay protected from the elements.
Outdoor Focus
Most of Helly Hansen’s product line is geared toward skiing, hiking, and mountaineering. Their gear is designed to meet the demands of these sports with features like reinforced seams, adjustable hoods, and insulation that retains warmth without bulk. For example, their ski jackets often have ski pass pockets and ventilation zippers, so they’re perfect for a day on the slopes.
In terms of design, there’s a lot of crossover with L.L.Bean. Both brands focus on functionality and durability, but Helly Hansen gear is more practical for extreme conditions. Helly Hansen is the way to go if you want clothing that can handle winter sports or tough hikes.
Sustainability
Helly Hansen is also making progress on sustainability, focusing on reducing its environmental impact through responsible sourcing and production practices. It’s committed to using recycled materials in its products and creating gear that lasts so there’s less waste over time.
7. Huckberry
Technically, Huckberry isn’t a brand but a curated storefront that offers a selection of adventure-ready goods. This is an interesting alternative to L.L. Bean as it’s a one-stop shop for a wide range of products from various brands, all designed for the outdoor enthusiast.
Curated
At Huckberry, you’ll find sweaters, shirts, and jackets that look like L.L.Bean, but since these are from different brands, there’s a much broader range of products. This allows you to try out different styles and functionalities you might not find in one brand.
Some of the brands on Huckberry are American classics known for their quality and craftsmanship. Others, like Flint and Tinder, are exclusive to Huckberry and offer unique items you won’t find anywhere else. Brands like Relwen, Wellen, and Proof offer products similar in style and function to L.L. Bean, so Huckberry is a great place to find new favorites.
Finding Similar Items
Huckberry is a good choice if you have specific L.L.Bean favorites and want to find similar items. The site’s curated nature means you can browse through a selection of products that fit your outdoor lifestyle. Whether you’re looking for a rugged flannel shirt, a durable jacket, or comfortable hiking pants, Huckberry has you covered.
One of the benefits of shopping at Huckberry is the chance to find emerging brands that focus on quality and performance. This can mean finding unique pieces that will stand out in your wardrobe while still having the classic outdoor look you love.
User Experience
That being said, the user experience on Huckberry’s site can be a bit wonky at times. The full-screen popup that loads when you visit the site can be annoying, especially for returning customers. It’s a small thing, but it’s a detail that can detract from the overall shopping experience. Hopefully, they’ll fix this in the future.
8. Filson
Everything about Filson is heritage, which makes sense since the brand has been around since 1897. Founded by Clinton C. Filson in Seattle, Washington, the company originally supplied prospectors during the Klondike Gold Rush with durable clothing and gear that could withstand the Pacific Northwest. Today, most of what Filson makes looks like vintage L.L. Bean and has a timeless style that appeals to outdoor enthusiasts and style lovers.
Filson and L.L. Bean both have a distinctly American style, but Filson leans more toward workwear, drawing from the manual laborers of the past—railroad workers, lumberjacks, and fishermen. This heritage is evident in the brand’s rugged designs and heavy-duty materials. Filson’s clothing is built for outdoor work, so if you value durability and function in your apparel, this is a great choice.
The brand’s signature materials, like tin cloth and Mackinaw wool, are tough and provide great protection from the elements. Filson’s tin cloth jackets are water-resistant and windproof, so they’re perfect for outdoor activities in bad weather. When I invest in a Filson piece, I’m getting gear that can handle a weekend camping trip or a day of work on the job site.
Built to Last
Like the workwear of old Filson clothing, which is built to last, I wouldn’t be surprised if modern Filson items are passed down through generations. The brand’s commitment to quality craftsmanship means every piece is made with attention to detail and durability. Many Filson products come with a lifetime guarantee because they stand behind their craftsmanship and materials.
This is in line with the growing consumer demand for sustainable fashion. By investing in high-quality, timeless pieces, you’re not only making a smart purchase but also a more sustainable one.
Americana Style Done Well
Filson is a great example of Americana style done well. The brand embodies the rugged outdoor life while having a classic look that’s not trendy. Whether you’re wearing a Filson flannel shirt, a hard jacket, or durable pants, you can feel good knowing you’re wearing a style rooted in American history and craftsmanship.
9. Lands’ End
When I think of Lands’ End, two things come to mind: Sears department stores and the fact that the brand’s name has a misplaced apostrophe. Fussy grammatical complaints aside, there’s no denying that Lands’ End and L.L. Bean share some of the same DNA, especially in their commitment to quality and classic American style.
Nautical Inspiration
Lands’ End started as a yachting supply company and nautical inspiration is its apparel foundation. Think of it as L.L. Bean, but for sailing enthusiasts. The brand’s maritime roots are evident in its designs, which often feature classic nautical colors and patterns. You’ll find items like flannel shirts, quarter-zip sweatshirts, and chinos throughout the Lands’ End catalog, all designed for comfort and function.
The brand is perfect for those who spend time on the water or just love the coastal lifestyle. I find Lands’ End has a range of versatile pieces that can go from a day on the boat to a casual dinner by the shore.
Business Casual
Overall, Lands’ End is a bit more business casual than L.L.Bean, so it’s a good option if you want something outdoorsy that will also work in the office. Their clothing has clean lines and tailored fits, so you can create put-together outfits with a relaxed feel. For example, a Lands’ End button-down shirt with chinos can go from a meeting to a weekend outing without missing a beat.
Plus, they offer customization options so you can add your own personal touches to your clothing. This is great for those looking to create a cohesive wardrobe or businesses looking for branded apparel.
Quality and Value
Lands’ End is all about quality and value, often offering durable clothing at competitive prices. They frequently have sales and promotions, so it’s affordable to build a versatile wardrobe without breaking the bank. Their products are designed to be worn every day, so you get the most out of your investment.
10. Buck Mason
Think L.L. Bean but with a smooth, sophisticated edge, and you’ll get the idea of what Buck Mason is all about. Although one of the newest on this list (founded in 2013), they draw heavily from classic American menswear and cover some of the same ground as L.L. Bean, so it’s a great alternative for those who like timeless style.
A Contemporary Take on Neo-Americana
Buck Mason’s neo-Americana is very contemporary, but many of their pieces are inspired by the outdoors, just like L.L. Bean’s. This is most noticeable when looking at their outerwear, which takes design cues from traditional outdoor gear but with modern materials and fits. For example, their jackets have clean lines and tailored silhouettes so they can go from outdoor adventures to urban environments.
The brand’s attention to detail is evident in every piece, and their outerwear looks great and performs well, making it a great addition to any wardrobe.
Multiple Style Inspirations
Buck Mason’s clothing has multiple influences, from military wear to Ivy League style, so its collection is much more diverse than L.L. Bean’s. This diversity gives you more styling options, whether you’re looking for a rugged flannel shirt, a tailored blazer, or a classic crewneck sweater. They can blend different styles, so you can mix and match pieces to create outfits for different occasions.
If you like the sharper or preppier side of L.L. Bean, then you’ll definitely want to check out Buck Mason. Their clothing has refined details like subtle patterns and high-quality fabrics that can dress up everyday wear. For example, a Buck Mason button-up can be dressed up with chinos for smart casual or with jeans for more relaxed.
Sustainability
In addition to style and quality, Buck Mason is also about sustainability. The brand creates timeless pieces designed to last, so there’s no need for fast fashion. They prioritize ethical manufacturing and often use sustainable materials in their products.
11. Rancourt & Co.
Luckily, while L.L. Bean is famous for its Bean Boots, it also offers other footwear options like moccasins and casual leather shoes. In this regard, L.L. Bean is similar to Rancourt & Co., another Maine-based company that has made a name for itself in the world of quality footwear.
A Legacy of Craftsmanship
Rancourt & Co. is most famous for their handmade moccasins, which have been the defining shoe of New England style since they first appeared in 1967. These comfortable and handsome shoes have stood the test of time and have a reputation for quality and craftsmanship. For many, Rancourt is the #1 moccasin maker in the world, and it’s easy to see why. They stick to traditional shoemaking techniques and attention to detail, so the shoes not only look great but feel amazing on your feet.
Handmade
While L.L. Bean and Rancourt & Co. offer similar footwear options, Rancourt is the clear winner when it comes to moccasins. All Rancourt footwear is made by hand in their Maine factory, so each pair is crafted with care and precision. This handmade approach means you’re getting made-in-the-USA quality that stands out in a sea of mass-produced options.
The craftsmanship at Rancourt is also evident in the materials they use. They source high-quality leather and other materials that not only make the shoes look great but also make them durable. When I invest in a pair of Rancourt moccasins, I get shoes that can last in style and wear.
Comfort and Style
Rancourt moccasins are designed for comfort and are made of soft leather that will mold to your feet over time. This custom fit, combined with their classic design, makes them a versatile option for many occasions. Whether you’re lounging at home, running errands, or heading out for a casual evening, Rancourt moccasins can work with your outfit.
Rancourt also offers other styles beyond moccasins, including loafers and boots, all with the same level of quality and craftsmanship. So you can find the perfect pair for any situation, whether you’re looking for something more formal or relaxed every day.
12. Everlane
If you like L.L. Bean’s designs but wish they were a bit more refined, you’re probably looking for Everlane. While the two companies don’t look alike, they both draw from classic American style, just in different ways.
A Modern Take on Classic Style
L.L. Bean is more inspired by midcentury outdoor gear, while Everlane takes more from contemporary style, including athleisure and minimalism. This modern approach allows Everlane to create versatile pieces that can work for casual and more polished situations. For example, their clothing often has clean lines and tailored fits, so it can be worn for everyday and office wear.
Everlane’s catalog is impressive, with everything from minimal fleece full zips to classic denim jackets. This means you can find pieces that fit into your existing wardrobe and still give you that polished look you want. I find Everlane’s focus on timeless design means their products stay relevant season after season, so it’s a wise investment if you want to build a versatile wardrobe.
Transparency and Sustainability
One of Everlane’s biggest strengths is its commitment to transparency and sustainability. They are known for its “Radical Transparency” philosophy, which means it openly shares information about its production process, costs, and the factories it works with. This resonates with consumers who are increasingly concerned with ethical fashion and the environmental impact of their purchases.
Everlane also uses sustainable materials like organic cotton, recycled polyester, and other eco-friendly fabrics in many of its products. This commitment to sustainability makes its clothing more appealing.
Styling Options
As for styling, Everlane has many options that can work with your L.L.Bean favorites. For example, pairing an Everlane fleece with an L.L.Bean flannel shirt can give it a cozy yet polished look for fall. Their denim jackets can be layered over a simple tee or a button-down for a casual yet put-together outfit.
Everlane’s pieces can be mixed and matched to create many different outfits for different occasions. Whether you’re going to the office, meeting friends for brunch, or a weekend getaway, Everlane has stylish options to look effortlessly cool.
Brands Like L.L.Bean: What to Look For?
L.L. Bean is a unique brand in many ways, with its focus on quality, function, and classic American style. If you’re looking for other brands that capture that same essence, here are a few things to look for.
Outdoor Focus
First and foremost, look for brands that focus on outdoor activities, especially fishing and hunting. These are at the heart of L.L. Bean’s brand, and brands that cater to outdoor enthusiasts often share the same values of durability and practicality. Look for companies that offer a range of products for different outdoor pursuits, from apparel to gear.
New England Heritage
It’s a plus if the brand is based in New England. Many outdoor brands from this region have a rich history and a deep connection to the outdoors, just like L.L. Bean. These brands often draw from the rugged landscape and outdoor traditions of the area to create functional and stylish products. Brands with New England roots tend to value craftsmanship and quality, so their products can stand the test of time.
Quality and Craftsmanship
When looking for alternatives, pay attention to the quality and craftsmanship of the products. Look for brands that use durable materials and thoughtful design, as these are key to outdoor gear performing well in different conditions. Brands that offer warranties or guarantees on their products show they have confidence in their craftsmanship, which is a good indicator of quality.
Thrift Shops
Of course, the brands on this list are a good starting point but don’t overlook online thrift shops and secondhand stores. Vintage hunting and fishing gear can be found for a fraction of the original price and often has a unique charm and history that new products can’t. Thrifting not only allows you to find high-quality gear but also promotes sustainability by giving pre-owned items a new life.
